The first stage in our process is to analyze the market of our clients business. This stage is possibly the most important of all stages to get correct.

Before making the important decision of which keywords we need to work with, our first goal is to look at the competition already online. Looking at these companies allows us to find what keywords they are marketing.

With a good overview of the market place and a breakdown of the competitions Strengths and Weakness, we are able to start working on our clients (SEO) Search Engine Optimisation Keyword selection.

This Process is ultimately controlled by our clients however our consultants will advise what they believe will result in the best traffic, resulting from the information taken from the market analyzation. Selecting the wrong Keywords or Phrases will ultimately return a negative upon any money invested.

Your (SEO) Search Engine optimisation program will be based on our Primary Keyword Program. No Win No Fee.

About the Keywords -

Clients will select their main keyword or phrase – this will become known as the Primary Keyword. We recommend that this keyword is targeted to bring the maximum number of visitors, helping to increase the profitability of your (SEO) search engine optimisation campaign.

The Primary Keyword will become the trigger for your companies billing cycle. Once and if placed on page 1 of Google.co.uk, Re-Route will start to invoice for ongoing services (minimum contract 6 months from placement)

Along with The Primary Keyword, we will need to select another set of keywords known as grouping words; these will make up the rest of the targeted SEO campaign. These keywords will not have an effect on the billing cycle and can hit page 1 quicker than the Primary Keyword.

The one rule when selecting Grouping keywords is that they must be connected to the same site and page content as the Primary and we would also recommend them to be less competitive as well ... For example : Primary keyword - Safes

Grouping 1 - Fireproof Safes

Grouping 2 - Security Safes

Grouping 3 - Key Safes

etc...

Once we have your companies keywords organised, we will provide a written quotation for the monthly cost once and if placed on Page 1 Google.co.uk.

The quotation will be emailed with a completed copy of the contract (described below). Please remember we operate a NO Win No Fee Solution.

If you wish to have multiple Primary Keywords please ask your sales consultant. Many companies select more than one to ensure they maximise their market place.

The contract has been written in order to protect both parties and to outline the commitment each company is making.

The contract States that the agreement is only financially binding once and if we secure the Primary keyword or phrase on page 1 of Google.

The contract also confirms that after 90 days if you or your company is not happy with our services for any reason and your primary Keyword is not on page 1 then you can walk away from contract financially and obligation free. Please understand this does not mean you will be on page 1 within 90 days, it just gives you the right to cancel our services if we have not impressed you with our customer support and determination to succeed.

The contract also confirms your companies acceptance that once and if placed your company will be held legally to a minimum 6 month contract period.

We understand that legal terminology can baffle even the most intelligent business people and for this reason we have hopefully translated the contract into simple and understandable English.

Once your company has read and returned the contract signed, Re-route will start the next stage of the (SEO) search engine optimisation process.

The first stage of your companies SEO campaign will be an Onsite analysis of your current web site, this will include the content displayed on the page and the code that creates the page.

Our team of consultants will document any changes that are recommended for your SEO campaign, including ...

• Content Update.
• Content Removal.
• Code Correction.
• Meta, Title and Keyword restructuring.

These changes can be supplied in the form of a simple document – allowing your own web team to make the alterations, reducing the access into your server. Alternatively our experienced programmers can make the alterations if you prefer.

The second stage of your companies process will be the skilful increase of your web sites exposure, through the increase of Page popularity (Known as Page Rank Increase) through careful Link building helping to increase your web sites popularity from search engines. As well as giving more routes for potential browsers to find you.

Our links are created on other business websites, and do not include blogs, spam sites or web sites that accept mass links from other businesses.

To understand more on this complex topic please look at the simple pages supplied in plain English from Google.com

Google System and Page Rank Explained – Click Here.

Remember - If we don't win your site placement then you don't pay a penny. No Win No Fee SEO